SHOPPING IN VIETNAM
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SHOPPING IN VIETNAM – THE BEST SOUVENIRS, SPECIALTIES & GIFTS TO BRING HOME
Shopping in Vietnam is often one of the most enjoyable parts of a trip. Beyond traditional handicrafts and souvenirs, Vietnam has become increasingly famous for coffee, local snacks, specialty foods, health products, premium agricultural goods, and unique regional specialties that are difficult to find overseas.
Whether you are looking for affordable gifts, authentic local products, or premium Vietnamese specialties, there is an enormous variety available throughout the country.
Vietnamese Instant Coffee – The Most Popular Souvenir
If there is one product that almost every traveler brings home from Vietnam, it is coffee.
Vietnam is one of the world's largest coffee producers and has developed a strong international reputation for its bold, rich coffee culture. Among all Vietnamese coffee products, G7 Instant Coffee by Trung Nguyên Legend is arguably the most famous.
G7 has become one of Vietnam's most recognizable exports and is widely sold throughout Asia, Europe, Australia, and North America. Many travelers purchase multiple boxes because they are lightweight, affordable, easy to pack, and make excellent gifts.
Popular coffee products include:
- G7 3-in-1 Instant Coffee
- G7 Black Coffee
- Trung Nguyên Legend Coffee
- Vinacafé
- Highlands Coffee products
- Café Phố instant coffee
- Coconut Cappuccino coffee mixes
- Traditional phin coffee filters
Coffee gift sets are available in supermarkets, airports, shopping malls, convenience stores, and specialty coffee shops throughout Vietnam.

Ngoc Linh Ginseng – Vietnam's National Treasure
For travelers looking for premium gifts, Ngoc Linh Ginseng is considered one of Vietnam's most prestigious specialty products.
Known scientifically as Panax vietnamensis, Ngoc Linh Ginseng grows naturally in the mountainous regions of Central Vietnam and is often referred to as Vietnam's "national treasure." It is regarded as one of the rarest ginseng varieties in the world and contains exceptionally high levels of active compounds.
Authentic Ngoc Linh Ginseng can be extremely expensive, so many visitors instead purchase:
- Ngoc Linh ginseng tea
- Ginseng extract
- Ginseng capsules
- Ginseng honey
- Premium ginseng gift boxes
- Ginseng bird's nest products
Because counterfeit products exist, travelers should only purchase Ngoc Linh Ginseng from reputable stores and certified suppliers.

Coconut Candy from Ben Tre
One of Vietnam's most classic edible souvenirs is coconut candy from Ben Tre Province in the Mekong Delta.
Made from coconut milk, malt syrup, and sugar, these chewy candies have become a favorite gift among international tourists. Fresh coconut candy purchased directly in southern Vietnam is especially popular because of its softer texture and stronger coconut flavor.
Today, visitors can find:
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Traditional coconut candy
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Coconut pandan candy
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Durian coconut candy
-
Peanut coconut candy
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Coconut milk sweets
Most supermarkets, airport gift shops, and tourist markets sell multiple brands.
Sim Wine (Rượu Sim)
One of the more unique regional specialties is Sim Wine (Rượu Sim), particularly associated with Phu Quoc Island.
The drink is made from fermented rose myrtle fruit, known locally as "sim." It offers a sweet, fruity flavor and has become a well-known specialty among visitors traveling to southern Vietnam and Phu Quoc.
Besides wine, sim products are also sold as:
- Sim syrup
- Sim jam
- Dried sim fruit
- Sim candies
Many travelers specifically seek out Sim Wine as a distinctive Vietnamese gift that cannot easily be found abroad.
Vietnamese Snacks Tourists Love
Many repeat visitors recommend spending time in supermarkets such as Lotte Mart, AEON Mall, GO!, Co.opmart, or WinMart before leaving Vietnam.
Popular snack souvenirs include:
- Vinamit dried fruits
- Jackfruit chips
- Mango chips
- Coconut chips
- Lotus seeds
- Cashew nuts
- Macadamia nuts
- Rice crackers
- Mung bean cakes
- Instant noodles
- Rice paper snacks
International tourists, particularly visitors from Korea, Japan, Taiwan, Singapore, and Thailand, are well known for filling entire suitcases with Vietnamese snacks before returning home.

Tea, Spices & Agricultural Products
Vietnam also produces many high-quality agricultural products that are lightweight and easy to transport.
Popular choices include:
- Lotus tea
- Da Lat tea
- Artichoke tea
- Black pepper
- Cinnamon
- Star anise
- Cashew nuts
- Macadamia nuts
Vietnamese black pepper is especially famous internationally and is often significantly cheaper than in Western countries.
Traditional Vietnamese Souvenirs
In addition to food products, traditional handicrafts remain extremely popular.
Recommended souvenirs include:
- Silk scarves and accessories
- Handmade lanterns from Hoi An
- Lacquerware
- Embroidery artwork
- Ceramic products
- Bamboo handicrafts
- Conical hats (Nón Lá)
- Handmade jewelry
- Traditional paintings
Hoi An is particularly famous for tailor-made clothing, lanterns, leather goods, and silk products, while Hanoi offers some of the country's best traditional handicraft shopping.

Best Places to Shop
For the widest variety of products, travelers often visit:
- Ben Thanh Market (Ho Chi Minh City)
- Saigon Square
- Hoi An Night Market
- Hanoi Old Quarter
- Lotte Mart
- AEON Mall
- GO!
- WinMart
- Airport duty-free stores
Supermarkets are usually the easiest places to buy authentic food products, coffee, snacks, tea, and packaged gifts with transparent pricing.
Top 10 Souvenirs Most Travelers Buy
If you only have limited luggage space, these are currently among the most popular Vietnamese souvenirs:
- G7 Instant Coffee or Trung Nguyên Legend Coffee
- Vietnamese phin coffee filter
- Ngoc Linh ginseng tea or ginseng products
- Ben Tre coconut candy
- Sim Wine from Phu Quoc
- Cashew nuts and macadamia nuts
- Lotus tea or Da Lat tea
- Dried fruit snacks
- Hoi An lanterns
- Silk scarves and traditional handicrafts
These products combine Vietnamese culture, practicality, strong local identity, and excellent value, making them some of the most recommended gifts for family and friends after a trip to Vietnam.